Social Tuesday - Is Livefyre a Threat to Klout and maybe Radian6's?

Just some food for thought. I read a lot of blogs. I comment on a lot of blogs. Comments are public but the more we comment on blogs less time is spent talking on Twitter and Facebook. But do the Klout's and the Radian 6's also filter through comments posted via Disqus and Livefyre? 

What happens to Klout and all influence companies if more and more communication they can't see. What about listening tools like Radian 6? The more communication that is private the less available of the communication pool is there to determine influence and sentiment. I have already shown how Facebook use is in steep decline. LINK btw it is now up to a 33% decline per user per day from 22% in November. Twitter use is growing albeit at a slower rate but that is at least all public.

But I see the Conversation Engines of Livefyre and Disqus growing fast. And Klout and Peer Index sees none of this. And thus so much is being missed. I already proved that most world wide communication occurs not on social networks. Not just most. ALMOST ALL! If only 2-3% if via Social the pool of data is small. And in private we are much more free with what we say and share. LINK

So my take is as more platforms take us off the main Social Networks and into new playgrounds that some of these listening and measuring companies can't gather data from, their business models could be at risk. I am not worried about Radian 6 because even if they wind up with just Blogs and Traditional Digital Media that is a massive trove of data. But if Klout can not see what we are talking about to each other, their doors will be closed fast.

Fun Friday - Ad Week Allows False InfoGraphics!

Next week I will upload some of the Mobile Technology Ads that Ad Week took the money from who are bullshitting more than Social Media Agencies!! But now to the Infographics. They had two Inforgraphics in their Issue and I am going to crack your silly asses up ripping the numbers apart considering they refuse to support the info. This comes from the May 23rd Print Issue!

Let's run through the falsehoods since they give no proof of anything!

A: They fail to define what Socializing is since most people do not own smart phones still this number seems extreme. Is this texting that they mean? It surely isn't the time spent on Twitter and Facebook. Even a heavy user like me who runs a client Twitter feed on my Android doesn't spend this amount of time socializing via Social Media on my phone. 

B: Twitter has 165 Million Accounts! THAT IS NOT THE NUMBER OF USERS! Why do Advertisers and Marketers use these gross numbers vs real numbers. They are so misleading! There are only 30million users world wide using Twitter actively today! And sending 1 Tweet a day is NOT USING TWITTER!

C: I know the number looks big. But $4.2 Billion spent on Apps is less than $1 per year per cell phone that has a subscription service. Even $29.5 billion is small. McDonald's gets more money per customer in one visit.

D: IT IS IMPOSSIBLE FOR 85% OF CHILDREN TO OWN A PHONE! Unless you count Fisher Price! And is this in the US or World Wide? It is a blatant lie and needs to be shot in the head and buried! If you consider children age 15 and under 33% will be age 5 and under! How many 5 year olds own a phone?

Now for this doozy!

A + B: First of all I can not believe 5 in 7 people in the planet are subscribers. This is FALSE. Considering that we have 2 billion Children (or more!). So every adult in the world is a subscriber? No they are counting every subscription including when you have a personal phone and a work phone. In fact ALL BUSINESS ACCOUNTS ARE INCLUDED!

Secondly if 1 in 10 have a secret phone immediately 500 Million of these lines are not UNIQUES!

C: This number looks daunting but comes down to just a few texts per hour per teen. That is not surprising. If I say 3000 texts a month you go WHOA! If I say well they are up for 15 hours a day and divide 100 per day by 15 and you get 6.67 per hour you think YAWN. 

BTW Remember none of this communication can be seen by anyone. Not Facebook, Twitter, Google Alerts, Radian 6, Klout, NO ONE! Good luck figuring out teens folks by monitoring Twitter, Facebook (oops 70% of Facebook Accounts are 100% private). This proves almost all personal communication is not public.

D: This number I am not shocked at. Because I often use my laptop or check my phone when watching TV. The key here is what does this include? Texting? Surfing the web? Checking Twitter once? That is very important because if I watch 5 hrs of TV and check Twitter a few times that doesn't really mean I am using my mobile phone while watching TV.

E: Lastly this is another example of aggregation of numbers that drives me crazy. 200 million You Tube videos is not a lot per day. In fact it on a worldwide basis it comes out to less than 1 video per mobile subscriber per who has the capability to even watch a video (I low balled 400million have phones that can do this). Like when Facebook announced 250mil videos watched per month which was less than 1/2 a video per Account per month. Not impressive. In fact it's a big failure that more video is not watched on mobile or Facebook.

Chief Alien's Note: We shred all Inforgraphics. The default setting everyone should use for Infographics is False until proven Truthful. Not the other way around.

Wednesay Marketing Extravaganza

First: Apple possibly has peaked? At least by stock price. And this point is from Investor Viewpoint more than anything else.

Finally Malware Attacks Mac OS - LINK

This was something I heard all the time from Mac users about why Window's sucks.

Android Makers could Torch IPhone - LINK

I think the IPhone will be the same as Mac. 10% of the Market more upscale but never growing beyond that.

The IPad. It's part phone (uses Apps and part PC surfs web). The IPad is NOT revolutionizing Marketing. As much as the Media Industry hopes and prays. It will not trump phones for LBS and it will not replace a juiced of laptop yet. And when low cost Tablets become mainstream...oh no!

And Trust! Own an IPhone or IPad? Apple is following you without permission. They make Mark Zuckerturd the Weasel seem like an Ethical operator on privacy in my opinion. At least Facebook only tracks you on Facebook (unless you do dumb stuff such as clicking Like on the Open Graph (it opt in at least for the suckas). Apple has opted you in with no way to opt out. They follow you everywhere your phone is! Think of what that would show.

Lastly Apple used to be 'Renegade' now they are mainstream (aside from invading your privacy!). They used to be like the Ramone's but now they are like Maroon 5 (in my opinion). So all of this to me says Apple is ripe for a flattening in growth with trust possibly declining.


Me? I am a full on renegade. I play Vinyl Records and sticking with my Commodore 64. What are your thoughts?


Next: I told Edward Boches who shared this link on Twitter People should be customizing the web for themselves. The web should not be customizing the web for us.


Read this shocking article from the NY Times: LINK


Seems Google's and Bing's etc are feeding you back what THEY THINK YOU WANT TO SEE, not what should be returned to you from your search results objectively!


Lastly: Proof the Social Media Agency is going to be dead! I read this on the Huffington Post written by the CEO of Likeable Media. Doesn't anyone in advertising or media use critical thinking? The article basically says that because Stephen Colbert Tweets his brand is more social than Jon Stewart. There is ZERO analysis of Facebook or Twitter tweet volumes, engagement etc. 

And just because Vin Diesel has 21 million Fans on Facebook are they really Fans? How many ever click Like or Comment on his page? Not 21 million. How many pages are you a fan of that you never go to, see a post from, or participate on? Like MOST you have clicked Like on? So when will Social Media Marketers stop shoveling the horse shit? Yes I know Marketers working for Brands are gullible. But come on. You can't be that gullible!

And thus this proves agencies like this will be exposed for not returning value to their clients.