This post is the first of a series on Chobani Yogurt that will continue next week. Those that know me know I am a big fan of the Brand and the Product.
In April of this year Chobani became the number one yogurt in the US. This is not a social media story. This is a product and timing story. They have the finest yogurt (in my opinion) which justifies their premium pricing. Their tag line Nothing But Good is not a load of bull. Read the label. It truly is Nothing But Good. All natural. No chemicals or preservatives. Even the milk is hormone and chemical free. All ingredients are premium high grade stuff. People know this. If you haven't been aware there has been a shortage of product because they can not keep up with demand. Show me a Consumer Food Product that has a shortage? I have never seen this.
Chobani has 60,000 Facebook Fans. Two months ago it was 40,000. So this is a product story not a social media story. I will go into the details next week on what they have done right in their marketing. But I have said over and over no marketing or advertising can make up for a bad product or poor customer service.
This is a fun brand. They have passionate fans and customers including me. If you follow me on Twitter or see my Facebook posts I am very active in supporting them. But this goes deeper. They have created this passion in me beyond the product. Yes I have received free yogurt from participating on Twitter and Facebook in coupons and twice a whole case of 12 sent to me. They give away a lot of Yogurt! They encourage people to engage across many platforms. They support bloggers, chefs/cooking and fitness/nutrition. Their staff is as passionate as their customers. They care about their fans and do many things right.
Look at these fans. These are photos from their Facebook Page
I recommend you follow @Chobani which the very personable Emily Schildt who is Chobani's Communications Manager and thus Community Manager. As well as @ChobaniNicki which is Nicki Briggs MS RD who is their staff nutritionist. Ask her a question she will help you.
And if you want to see their CEO Hamdi Ulukaya interviewed on Bloomberg in April with his truly immigrant to America success story adding to 400 years of such history which is why people outside of America view us so differently here you go: