I hate when the tech and media industries create cutesy names for no reason. For some reason when Commerce is conducted in some way through or on a Social Network they name it Social Commerce.
com·merce
[kom-ers]
noun
1.
an interchange of goods or commodities, especially on a large scale between different countries (foreign commerce) or between different parts of the same country (domestic commerce); trade; business.
2.
social relations, especially the exchange of views, attitudes, etc.
3.
sexual intercourse.
4.
intellectual or spiritual interchange; communion.
5.
(initial capital letter) Also called Commerce Department. Informal. the Department of Commerce.
Wow did not know number 3 was part of the definition maybe we view this sex for money thing completely backwards?
Anyway, back to my point. Bloomberg had a great article on how major brands are shutting down their Facebook Storefronts. I have seen some of these storefronts. The fact is they are like one of those center kiosks in the mall vs what an actual store holds. And you can't do on Facebook the things you can do on your own website and trick it out with tons of inventory, bells and whistles etc. I called failure on this in the past and not surprised this didn't work. People don't go to Facebook to shop. In fact why would you? If I wanted to buy a product from a brand online why would I go to Facebook and not their website which is just as easy to get to, more robust, or and who trusts having Facebook see your credit card number anyway?
But if I buy something on Facebook is that different than Amazon or physically in Starbucks? No it is all the same. So let us just be honest and call it Commerce ok? E-Tailing? Is RETAILING! E-Commerce? Commerce. Get it? Nope? Why I aughta.... <SMACKS UPSIDE OF THE HEAD> Capiche? Good.
Oh and for some comedy Forbes which I never read because they are the Mashable of Business Trade Publications allowed a company that makes storefronts on Facebook to counter the Bloomberg article. They give a graph supporting their business with no numbers. Hilarious stuff.
