This seriously is one of my five favorites out now. I also loved the previous Kia Soul and the one for the Sorrento with the Sock Monkey Rave.
But this also gives a great case study in Advertising especially for Automotive. Where our secret Alien Underground Pre-Invasion Intelligence Headquarters is located, one of the biggest Kia Dealerships is based. I see Soul's around town, but normally the driver is over 50 and smoking a cigarette. Don't know why but I have seen more than 3! I rarely see anyone this commercial's demographic is aimed at. My point being it doesn't matter how you portray an automobile in Advertising. The minute they hit the street they are what they are. In this case I see a smallish boxy vehicle not that much bigger than the old Suzuki Samauri's but hard top. With older almost retired smokers driving them.
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