Mobile is a Tool and Make it Simple
Anyone
who reads this blog knows that we are a big champion of smart
mobile.
We
recently covered:
The
key with Marketing in general is understanding not just your target
audience but also the platform you wish to reach them on. Lately I
have been approached by agencies offering inexpensive mobile apps for
IPhone and Android. While we LOVE apps just because they are
inexpensive doesn't mean they are a positive investment.
The
number one tip that Eric covers is make your website mobile formatted
if you intend to reach your customers there. Think about your
business. Think about what mobile could be used for to amplify your
ability to reach customers and sell. Then implement those tools
because Mobile is a tool. Simple is best. If I have to drill through
screens you are doing something wrong. If you make an app and hope I
find it in the market place you wasted your money. If you invest in
something because you think I will use it without asking me first how I want to
use it, you are wasting your money.
There
is help out there. The best way to address this is find a consultant
or agency that does not own a platform or technology, this way they
can choose what is best for your business vs forcing on you what they
own or sell. In fact ask me.
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