Advertising and Marketing is complicated. The whole chain of important activities to sell something can be blown if just one key part fails.
1] We need a product people want or will want if they know about it.
2] The Brand needs to make something that meets the value expectation otherwise all marketing efforts go down the tube with no repeat business.
3] The Advertising and Marketing must be crafted in a way that achieves the goals of awareness, enticement, emotional connection whatever it takes to get someone to try something new or improved, or remember they miss/liked something they have tried and forgotten about.
4] The Advertising must bee seen by people who will most likely buy the Brand's product or service. The less likely I am to buy the more it costs the Brand per contact. For example I can show an Ad to 100 people who will have a 70% likelihood of buying. Say that is a finite number. Now the next hundred whom I pay the same $$ to reach have a 50% likelihood of buying. It just cost me more per sale for my Advertising/Marketing expense.
Last Friday I saw this ad as a sponsored Tweet in my Twitter Feed:
I didn't see it once. I saw it ALL FREAKING DAY!
So I clicked to see what the link brought me too. Drum Roll Please!
As Kyle's Mom on South Park would say....What What What??!!!
No comments:
Post a Comment