I recently wrote a rebuttal to Mr. Bob Hoffman the Ad Contrarian one of my favorite Bloggers and Observant Minds about why I felt we are measuring Digital Advertising wrongly. I was shocked because I almost never disagree with him. LINK
But now he just rocked the latest Beancast which is Bob Knorrp's most excellent podcast for Marketing, where the discussion was Digital Marketing and he Owned his adversary in the discussion. You really should subscribe on ITunes and listen every Monday. Forget #FF for Twitter. Just follow like pretty much everyone he has on
Now back to Mr. Hoffman. Bob has been on the attack using Pepsi Refresh as a glaring failure for Social Media. Anyone who reads my blog knows I slam Facebook, Mashable, and the Rock Star Social Media Talking Heads all the time for fraud, deception, over hype, under delivering for Brands and Marketing. That is 100% Fact. No needles are being moved using Social Media for Major Brands. As I have stated Starbucks with 18 million fans getting even 2,000 to post on their wall everyday is zero (they average 200-400). Seriously. Divide 2,000 by 18,000,000 it is zero. Divide 2,000 by their 200 million customers in the world. Now we are negative infinity.
You must read these two very important blog posts from last Friday and Yesterday:
Then you must read this article which Bob linked yesterday that was in Ad Age in late March by Johnathon Salem Baskin.
Bob also had a few more worth links in yesterdays post. I think it is all 100% the truth. It is basically stuff I have been yapping about on Twitter and blogging about for 2 years now. As a Defender of Brands they need to know this stuff. I am not a Defender of my Industry or Agencies. Agencies that push horse shit to make money or Social Media Talking Heads that give speeches and write books that only help their bank account can jump off the Brooklyn Bridge because while I am not good at using the word SUCK like Joey Strawn is. They SUCK.
BTW if you want to really know how not to suck or use the word perfectly read his blog: http://joeystrawn.com
Plus he is an amazing and funny ass cartoonist!