Tuesday, November 30, 2010

Don't be a Clutter Generator LEMMING! But you are!

Clutter! You cause it. You are part of it. Don't be a Clutter Creating LEMMING. You do your clients zero good. Be unique. Be special. Be powerful. But don't be a Clutter-Nut!

On the Sky Pulse Media website we ridicule the LEMMINGS! But YOU ARE A LEMMING! Trust me you are. Look in the mirror!

Get a Sharpie and write LEMMING on your forehead. 

It's OK. It will remind you of who you are. It sickens me to see the Big Name Marketer Names telling Brands to all do the same things. When really they are giving ZERO advantage to the Reader or Client or Brand. This goes for Traditional Marketing, Digital Marketing, Social Media, and Mobile Marketing.

I want to use this as my reference point. After 14 years of having a personal hotmail account it got corrupted. So I decided to create a Gmail account which now is over a year old. I was so excited to start fresh. But as is normal I started subscribing for emails from all sorts of places. From Entertainment, Music, News, Politics, Retail, Travel. When I log in to Gmail this is what I see. The check marks are what is being deleted unopened.

So think of this. What if every Brand that has a Fan Page sent you 1 update a day to your Facebook Feed. Or 1 Tweet into your Twitter Feed. Or 1 alert to your Mobile Device. Or 1 email to your Email Account.

That is what is happening. That is why the Big Name Marketers are lying to you. It benefits the Gurus who give talks and sell books that you are a LEMMING. It benefits the Social Networks. It benefits LEMMING News sites like Mashable. That is the big scam! It does not benefit you. Whether it's LBS, SMS, Social, Digital it's all Clutter! And adding more to the Clutter will not get you seen. It is why people only engage with 4.6 Brands via Social. They run from Clutter yet Advertising thrives on Clutter because more Advertising means more Billings! And it is why the Industry seriously STEALS money from clients through lies and deceit. It's why Brands with 5 million Fans on Facebook get only 500 responses.

My advice to you. Be different. Be creative. Opt In RULES! Its not the Message. It's not the Ad. It's getting it seen that makes you relative. Figure out how to separate yourself from everyone else. Trust me standing on a corner in NYC with a Sandwich board during rush our will earn you more impressions than posting to your Fan Page with 5 million Fans.

My next post will highlight a few unique campaign strategies that worked from being creative.

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