shows that there are plenty of Agencies who don't understand Social
Media. And how sensationalism is why so many people are still
suckers. To be fair I can come up with many bright comments
about the details in this story. From how many Fans Walmart and
Target have on Facebook to the number of page actions taken as a
great source of insights and feedback.
that isn't what is in this article. And shame on Business Insider for
allowing it to be printed.First off the title. The war will never be
over. Don't use such a ridiculous title. And the stats inside
are so simplistic you wonder who comes up with this stuff. But the
- 25 mil fans Target 20 mil fans and basically that Walmart has superior
engagement levels and actions.
But why? Has Walmart run more games and contests or coupons? What
time period is this over?Has either done heavy Facebook advertising?
Do we know how much?
the author makes believe none of that is important. Here is my
perspective. Facebook has been a zero for both brands.
the weekly 'Talking About' numbers:
672k this past week or 96k per day.
916k this week or or 130k per day
500 million? More? Lets say 500 million. I bet it is higher.
300 million? More? Let's say 300 million.
of customers like the Brand on Facebook. Average Fan takes an action
on the page (Share, Like, Comment) once every 260 days.
of customers like the Brand on Facebook. Average Fan
takes an action once every 153 days.
of course the article mentions nothing about sales generated, coupon
or campaign conversions etc. So based on the data above in the big
picture Facebook is not driving sales for either company. and
considering Walmart had $440billion in sales last year and Target
only $67 billion on Facebook Target is wiping the floor with Walmart.
In fact the doctor had to be called in to stop the fight and bandage
Granted some of the numbers like Talking About are just from the last 7 days. But the article author gave no time line and if the war is over why did Walmart lose so badly in the last week?