I am writing this post out of anger, and angst. I know. Best frame of mind to be in right?
I love Marketing. It is my second career after B2B Sales/Business Development. It fascinates me to no end. In some ways in large scale it is more complex than say the Missile Defense Program. Imagine having to come up with the Marketing Strategy and Buy for a blockbuster film with a massive budget. Having to figure out not only the content but the platforms and where those will be. How can someone in an office in NY or LA know when they buy placement on 1000 billboards nationwide where they all are located? Or all the Bus Stops and Bus Wraps etc etc. You also have to get everything set including any cross promotions all to run at the right time to maximize excitement to see a film in the movies and if you fail your client could lose millions. No pressure right?
And we all would agree we are consumers and like learning about new products, services, brands etc locally and nationally. Even if Brands are not the focus of our lives like Marketers want to believe they are, I am ok with this disconnect because we are performing a service. In fact I wrote about this not long ago:
But with the emergence of G+ I get angry at what I have seen all along. This view by Marketers that they have an inalienable right to market to us anywhere our eyes go. I mean there is marketing being sold on the plastic deodorizers that sit at the bottom of men's urinal's at bars!
Currently Twitter and Facebook enable us to market in some way shape or form based on the current platform format. Twitter because it is public. Facebook while Brand Pages, Places, Open Graph, etc have failed miserably to drive sales or awareness beyond a very small percent of the Fan base, you can buy Ads on the network. You can't reach me because I block almost all digital ads except from some very specific websites I care about and wish to help them with revenue like the Economist. But I never click on Ads. And anyone who knows me, knows I hate Facebook for being Hucksters, Exploiters, Shysters, and Slimeballs. So I surely am not reachable on Facebook by Marketers.
But now G+ is coming out and Marketers are insisting they have a place there. And that is BULLSHIT! Buy a Digital Ad if you want in. But I am not bringing them into my world there. I can already find them when I want how I want 24/7. Just like Telemarketers crying over the Do Not Call Registery like they have a right to call me at dinner time there is a lot of Social Media Marketers, Agencies, and Talking Heads scared shitless if they are locked out their Fraudulent Gravy Train is gone. No more books and speaking engagements shoveling shit for money are gullible business owners. No more fame and fortune. No it will be back to reality!
Two great posts on the G+ Marketing Fraudsters including some of the biggest names in social being taken down and exposed come from:
Fact is Social Media is a Revolution of Interpersonal Communication Technologies. It brings together people and is great for networking and socializing. It is not great for marketing! Youtube videos, Fan Pages, Twitter Accounts, nothing has scale. You can't reach people like you can with TV or Billboards via Social Networks. And we do not have an INALIENABLE RIGHT to Market via these platforms!