tag:blogger.com,1999:blog-5708944154753335402.post5521894073819781542..comments2024-01-31T22:27:05.596-08:00Comments on Space Agency Notes: Can Social Media be Scaled for Big Brands?Ex-Chief Alienhttp://www.blogger.com/profile/12849416626091793730noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5708944154753335402.post-42913907157969106242010-10-01T14:30:42.590-07:002010-10-01T14:30:42.590-07:00Howie - great post. This is question that will con...Howie - great post. This is question that will continue to come up and the answer isn't a simple one. Essentially, the way to scale is to add tools, process, training and people. And of those four things, most of them cost money.<br /><br />Bottom line, if a company is disciplined, uses the right tools and can ultimately dedicate someone to their social media efforts (assume $40-75K/year), that can go a long way toward scaling. Add in some additional funds for promotions, Facebook expertise and a decent measurement tool and your off to the races.<br /><br />If you want an example of someone that is in this same boat but in my mind is doing a great job, it's the Roger Smith Hotel (@RSHotel). Ping @BSimi or @AdWal and ask them how they're doing it.<br /><br />Best,<br />Aaron | @aaronstroutAaron_Strouthttps://www.blogger.com/profile/09964204478772858370noreply@blogger.comtag:blogger.com,1999:blog-5708944154753335402.post-1830355929904947192010-10-01T13:26:30.526-07:002010-10-01T13:26:30.526-07:00"Social" is a misleading term. Twitter,..."Social" is a misleading term. Twitter, FB et al are advertising channels. When small, you can have human service and engagement. But, like all Customer Relations, at a certain point, the economics are not viable. Automated Customer Service is faster, more reliable and when done well (rare, but, we'll see more of it as technology improves) it is more satisfying.<br /><br />"Social Media" experts are people who found a job during a near-Depression and are desperately hoping to hold onto it and legitimate it.<br /><br />In fact, if you look at the largest pool of human customer relations on Twitter, @twelpforce, from what I've seen, they have been relegated to reading off a script and becoming human-bots. <br /><br />Social Media has nothing to do with "social," if anything, it has helped unwind much social fabric, so, let's not fool ourselves.<br /><br />- Social Media Guru/Expert and Community ManagerUnknownhttps://www.blogger.com/profile/15060580742808338751noreply@blogger.com